1. How to choose a florist.
The most important thing is to find a florist whose portfolio and style fits your vision.
Taking your time to research vendors and find someone whose past work embodies the feel and look you are hoping to achieve is key. Instagram is a great resource where you can see a florist's past work and get a feel for their floral personality.
Next step would be to book a consultation to evaluate if your planning personalities meld. If you are laid back and want your florist to be able to take over or if you want to be in the thick of every decision, you need to make sure you are working with someone who gets you.
Ultimately you need to choose a florist you trust. It will take a lot of pressure off of your shoulders and also allows your florist to be their most creative, which is when they will put out their best work.
2. How important are flowers when it comes to the look of my wedding?
Flowers can be the highlight of your wedding decor.
Flowers can transform your wedding venue and give your guests a unique experience. They also warm up and soften a space which makes your photos that much more beautiful.
Your floral vision should match the overall theme and design of your space but that doesn't always mean you need a lot of florals. Often the right unique touches in strategic locations throughout the venue can make amazing photo backdrops and bring life to a space.
3. What are some of the most important pieces a couple should consider?
Bouquets are hands down number one on my list.
They will be in almost every photo, and give your bridesmaids something to do with their hands, when otherwise they may look and feel uncomfortable and awkward.
Incorporating florals throughout
your ceremony and reception locations is a great way to tie together two separate spaces and give your event a cohesive look. Consider pieces that can be repurposed if you are moving from one location to another. For example larger floral arrangements on stands at the ceremony can be moved to the reception space entrances or your arch garland can become a head table runner. There are lots of terrific ideas for getting the most use out of your arrangements and stretching your budget.
4. How often should a couple be communicating with their florist during the planning process?
I usually have one initial meeting with my clients to provide them with a custom quote. Once we have decided to work together we'll go back and forth over email as much as needed until a month prior to the wedding. This is the time where changes can still be made that affect the florals such as guest count.
If more significant changes are made along the way, especially ones that affect design, I recommend one final meeting the month prior to the wedding date. At this final meeting we'll go over everything together so we all feel confidant about the final plan.